Jeff Breugelmans, PhD
AI/XR Innovation and Leadership
I start with the person, the technology comes after.
- Award-winning PhD, focused on Human Factors and Applied R&D.
- 10+ years building mixed reality products (AR/VR/XR).
- Passionate about the future of smart glasses and AI-assistance.
- Human-Centered Systems Thinking — always.
My Approach
WHO
First make sure we understand the user — their goals, capabilities, and the context in which they operate.
WHY
Identify the deeper objectives and the real obstacles standing between the user and success.
HOW
Combine human-centered systems thinking and creative problem solving to determine the approach.
WHAT
Now build the product, tool, or experience that bridges the gap and delivers real value for the user.
Selected Work
AfterNow, Los Angeles, CA.
Co-founder & Head of Product. 2020–now
Transformed an internal tool that was used to build AR presentations into AfterNow Prez, a multiuser XR content creation and delivery application for entertainment, sales, education, and training.
Oculus Launch Pad grant winner.
View case study
Microsoft (MSR & CO+I), Hybrid
Systems R&D Consultant. 2021–2025
Five applied R&D projects spanning DEIB for hybrid work, AR-enabled technical training using body tracking and projection mapping, and high-performance parallel computing for next-gen AI infrastructure.
Multiple publications in process / under review.
View case study
Second Studio, Los Angeles, CA.
VP of Product. 2016–2020
Led product development of one of the first SaaS enterprise VR collaboration platforms, including interface design, spatial interaction design, and UX research.
Demoed live remote collaboration for Vive X.
View case study
Northeastern University, Boston, MA.
PhD in Industrial Engineering. 2014
For my dissertation on human-computer interaction, I developed a multimodal biosensor-based interface to restore accessibility and enable telerehabilitation.
62 citations & multiple research awards.
View case studyMeet JB Proxie
An AI chat assistant, running locally on my DGX Spark.
Trained on my background, research, and philosophy.
Ask it anything about my work and motivations.
I built JB Proxie as an exercise to implement agentic AI, experiment with human-AI interaction, and study pertinent considerations such as AI-representation and user control.