AfterNow Prez

AfterNow Prez is available on Meta App Lab and the Microsoft Store.

In recent years, AfterNow has shifted its main focus towards consulting, bringing our expertise in the XR space for clients such as Microsoft, while currently developing at the intersection of AI and smart glasses.

Role

Company: AfterNow Inc.

In my role as Co-founder + Head of Product, I led the transformation of an internal tool to build AR experiences (HoloLens), into a cross-platform, multiuser, Mixed-Reality presentation software.

Internally, I spearheaded UI/UX design, crafted our product roadmap for new features and functions, managed our international development team of 3D artists and software engineers, and owned our internal usability testing process — evaluating new features and interaction models before each public release to ensure quality and consistency across platforms.

As part of our go-to-market strategy, I conducted a series of qualitative UX studies with early adopters across our target verticals — architects, educators, and enterprise communicators — using contextual inquiry, think-aloud protocols, and post-session interviews to surface usability patterns specific to immersive spatial environments. Findings directly informed multiple product iterations, from refining our gestural interaction model to redesigning the presenter and spectator UI/UX flows. I also led public speaking engagements and workshops at industry events, translating research insights into compelling narratives for both technical and non-technical audiences.

I led the publication of our app on the Microsoft Store and Meta App Lab, won an Oculus Launch Pad Grant which secured $25k in funding and continued technical support from the experts at Meta, and wrote a blog article on my experience developing Prez.

Motivation

As the world grows increasingly interconnected, people are seeking new ways to share their unique perspectives and ideas. But despite the possibilities, these connections remain limited to audio and 2D visuals. At AfterNow, we empower storytellers to deliver more impactful experiences and take communication to the next level. Our codeless content creation platform is intuitive, accessible, and powerful, removing common obstacles and promoting diversity, equity, and inclusion.

For me personally, AfterNow Prez represented a rare opportunity to apply Human-Centered Design principles to a medium where the human is literally at the center — with the interface on their body and the content surrounding them entirely.

UI Design & Prototyping